Develop a Basic Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words

Develop a Basic Marketing Strategy - Essay Example Information communication technology (ICT) industry is one of the highly prioritized sectors of the economy. ICT is a highly dynamic sector of the economy in Hungary accounting for about 6% of the country’s economy (Johansson, Karlsson, and Stough 102). ICT industry in the country targets three main pillars namely creating a highly skilled labor force, increasing the number of IT experts, and attracting more companies and Small and Medium sized Enterprises (SMEs). The ICT industry in Hungary presents a great opportunity for Apple Inc to expand its customer base in Eastern Europe. This marketing plan will try to assess the potential benefits of the company entering in this market. Apple also has a strong workforce of talented individuals in many parts of the world. This seems to fit in well with the human capital available in Hungary because Hungarian employees are highly skilled and motivated. Apple computers do not function well with other Operating systems. This may be a disadvantage for the company because most of the customers in Hungary have other operating systems and it may prove difficult to switch immediately to Apple. Recent changes in management for the company may not be well received in new markets such as Hungary. Steve Jobs was highly regarded around the world as an effective manager and an innovator for the company. His sudden death created some level of uncertainty among customers. This may also may prove a problem for newer markets. One threat for Apple is the legal problems that may result in operating in Hungary. Hungary is an emerging economic powerhouse that is still trying to stabi8lize itself with various legal structures. Some of the laws such as tax policies may affect Apples operations in the country. Another challenge for Apple Inc is the popularity of a new mobile Operating System, Android that is gaining popularity in Hungary and other markets in Europe. This may pose a challenge for

Communication climate supportive defensive Essay

Communication climate supportive defensive - Essay Example We therefore adopted a supportive communication through focusing on what/how concerns in the topic, being focused on the task, upholding openness in the discussions, holding each as an equal person in the presentation and being very flexible. The proposal presentation adopted a supportive climate through high level of collaboration among the members present for the proposal presentation. The whole process was well prepared for by all members which therefore enabled everyone to n active role in defining as well as solving the problems at hand as against having to assign any person what he/she was expected to do. There was mutual understanding which espoused on empathy as n important element in supportive environment of communication. Besides, the investment committee with whom we worked were very supportive identified with us, respected our propositions and acted in a lot of care towards us which made the communication climate and environment very conducive for our presentation. In spite of our team being well structured in organizational structure, equality was well safeguarded in the presentation and discussions because the team acknowledged the quality of individual contribution towards the success of all. We however acknowledged that every person would be well placed to contribute towards any query raised from the discussions and this led to the open contribution policy while presenting as this would illustrate high levels of support to each other. The success of our presentation and discussions was much dependent on the capacity of us to work as a team and this meant that the hierarchy in responsibility s either being the chair or just a member had no place in the communication. Supportive climate of communication requires high degree of flexibility, open mindedness and general willingness to buy from new ideas presented while conversing and this was highly exhibited while presenting the business proposal to the